PROPERTY PRESENTATION PLAN

Credit to Author: Antonia Mercorella, CEO – Real Estate Institute of Queensland

Before you engage an REIQ accredited agent to sell your property and start mentally packing, there's still some important work to be done - chiefly, your property presentation plan. How your property presents to prospective buyers is really one of those 'make or break' fundamentals toward securing a quick sale and achieving the best possible sale price. So, pay attention to these key areas when prepping your property for the market.

SIMPLE REPAIRS

Wear and tear is inevitable. However, your interpretation of minor wear and tear may be viewed differently by a fastidious or cautious buyer. Broken door handles, chipped tiles, cracked windows, damaged walls, scuffed paintwork, stained carpets and other obvious signs of damage instantly alert buyers there's work needed. 

The more minor issues, the more it says the property hasn't been well-maintained and this may cause suspicion of more serious hidden problems. If you're handy with the tools, many of these small DIY jobs can be completed at little cost. If not, for a few dollars more, hire a local tradesperson to help - it's still a low cost option when you consider what's at stake. 

CLEAN UP

Clean up. Then clean more. The best presented properties are those free of any clutter. Sort out cupboards, clear off shelves, tidy up any general mess and remove any non-essential items so as to enhance the size of every space. A thorough clean of your property, including areas such as under the kitchen and laundry sink and linen cupboards, provide a subliminal message that your property is well cared for. 

To gauge the level of decluttering required, check out local listings in your area to find out what you're competing with. It's important not to under estimate the time required for decluttering either. Don't be misguided by the idea it will only take a few hours. It's simply not enough. There's no need to dispose of your life's possessions or sentimental items. Consider off-site storage or borrowing a friend's spare room in the interim. 

PEST & BUILDING INSPECTION

Consider getting this done. It can save a lot of heart ache down the track for approximately $500. You will know if there are any nasty surprises that can be rectified before going on the market. This is recommended that it'd be done in order to carry out quick repairs and avoid costly damage. Another reason why it is essential to conduct a pest and building inspection before selling a home is that it enables a home buyer to quickly identify trouble spots and carryout repairs before they become an unwanted expensive problem.

PROPERTY STYLING

This has become a booming industry across Australia in the past decade. The current cost to professionally style a property starts at around $3,000 to $5,000 for a 4-6 week hire period. Costs vary depending on the size of the property and the quality and quantity of the furniture and accessories. This might sound expensive but it's widely reported that styling your property can contribute as much as 2.5% to the sale price. 

But if your budget doesn't allow for professional property styling, it's still possible to achieve affordable style that sells. Select the best of what you already have to create feature statements and borrow what you can from family and friends to achieve an overall theme. You should also consider second hand furniture and accessories that add value to the look of the property and that you can take with you when you move on.

Be mindful to select simple accessories (a decorative vase, a presentation bowl, matching cushion covers and bedding linens that work within a set colour palette) that together enhance a space. Consider re-positioning your furniture to influence spatial perception too. Styling your property for sale is all about playing to the buyers mindset which is why it's important to target styling choices that showcase your property's best selling points. 

Shown below is original authors article description from Sunny Coast Times Real Estate section -

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